Why you need metrics of social media for ecommerce application and ajustable marketing communication sales programm

LEADership Interactiv Data Analytics tools in First-Cloud unified platform for planning, financial data consolidation, performance measurement, metrics, through SaaS, SLA, interface new mobile technology with access from any Mobile device, to fill in the needs of global business process decisions, sales, budgeting, promotional planning of future campaign based on social media metrics for Big Outside Data

http://www.tidemark.com/blog/2014/04/outside-planning-growing-importance-external-big-data-2